Whisper Media is the global leader in efficient brand integration. Digital Brand Integration (DBI) allows brands to be inserted into the most popular prime-time content digitally in post-production, thereby elevating them out of the usual advertising clutter. By being inside popular content and visible when the viewer is not distracted, audiences form emotional connections with the brand which benefits from an implied endorsement by the acting talent and program
Research proves time and again that brands are seen, their advertising message recall rates are significantly improved, program enjoyment is unaffected and DBI advert likeability is significantly higher than spot adverts, whilst amplifying the brand’s investment in spot adverts.